Yazmin El Ashrafi

Yazmin enjoys marketing and PR, having developed SGP’s in-house marketing resource from scratch. She co-ordinates project and social-related content for all SGP channels, produces digital marketing material for online and business development (BD) activities and works with clients to collaborate and promote a positive view of architecture.

Yazmin also supports award submissions, manages Marketing and BD budgets and works with external developers in creating a bespoke CRM system to support the BD team. Yazmin is Deputy of SGP’s Business Development Group, supporting the Managing Partner and Business Development Head. A keen member of the SGP Better Buildings Programme, she also leads the Media group, and is a member of the SGP ID (inclusion and diversity) group.